How can we design something that can appeal to such wide ranging perspectives?
“A package that will get you started on your own journey to creating designs that inspire a positive emotional response in your users. That journey will be remarkable.” Jared Spool
“Emotional design does more than entice and keep your audience. It helps ensure you are talking to the right people.”
Aarron Walter
If your website were a person who would it be?
About the Author
Aarron Walter is the General Manager of New Products at MailChimp, where he strives to make software more human. Aarron taught design at colleges in the US and Europe for nearly a decade, and speaks at conferences around the world. His design guidance has helped the White House, the US Department of State, and dozens of startups.